Marketing research and information systems : text and cases /

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Bibliographic Details
Main Author: Buzzell, Robert D. (Robert Dow), 1933-
Corporate Author: Harvard University. Graduate School of Business Administration
Other Authors: Cox, Donald F., Brown, Rex V.
Format: Book
Language:English
Published: New York : McGraw-Hill, 1969.
Subjects:
Management information systems.
Marketing > Management
Marketing research
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Description
Item Description:Case material from the Harvard Graduate School of Business Administration.
Physical Description:xii, 788 p. : ill.
ISBN:0000009475

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