APA (7th ed.) Citation

Buzzell, R. D., Cox, D. F., & Brown, R. V. (1969). Marketing research and information systems: Text and cases. McGraw-Hill.

Chicago Style (17th ed.) Citation

Buzzell, Robert D., Donald F. Cox, and Rex V. Brown. Marketing Research and Information Systems: Text and Cases. New York: McGraw-Hill, 1969.

MLA (9th ed.) Citation

Buzzell, Robert D., et al. Marketing Research and Information Systems: Text and Cases. McGraw-Hill, 1969.