APA (7th ed.) Citation

Rowe, K. L., & Jimerson, H. C. (1971). Communications in marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Rowe, Kenneth L., and Hallie C. Jimerson. Communications in Marketing. New York: McGraw-Hill, 1971.

MLA (9th ed.) Citation

Rowe, Kenneth L., and Hallie C. Jimerson. Communications in Marketing. McGraw-Hill, 1971.