Walters, S. G., Snider, M. D., & Sweet, M. L. (1962). Readings in marketing. South-Western.
Chicago Style (17th ed.) CitationWalters, S. George, Max D. Snider, and Morris L. Sweet. Readings in Marketing. New York: South-Western, 1962.
MLA (9th ed.) CitationWalters, S. George, et al. Readings in Marketing. South-Western, 1962.
Warning: These citations may not always be 100% accurate.