Consumer behavior and marketing strategy /
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
Chicago :
Irwin,
c1996.
|
| Έκδοση: | 4th ed. |
| Σειρά: | The Irwin series in marketing
|
| Θέματα: | |
| Ετικέτες: |
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MARC
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| 008 | 950523s1996 ilua b 001 0 eng | ||
| 020 | |a 0256139040 | ||
| 100 | 1 | |a Peter, J. Paul. | |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy / |c J. Paul Peter, Jerry C. Olson. |
| 250 | |a 4th ed. | ||
| 260 | |a Chicago : |b Irwin, |c c1996. | ||
| 300 | |a xxvii, 738 p. : |b ill. (some col.). | ||
| 440 | 4 | |a The Irwin series in marketing | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Olson, Jerry C. |q (Jerry Corrie), |d 1944- | |
| 700 | 1 | |a Peter, J. Paul. |t Consumer behavior. | |
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