APA (7th ed.) Citation

Montgomery, D. B., & Urban, G. L. (1970). Applications of management science in marketing. Prentice-Hall.

Chicago Style (17th ed.) Citation

Montgomery, David B., and Glen L. Urban. Applications of Management Science in Marketing. Englewood Cliffs, NJ: Prentice-Hall, 1970.

MLA (9th ed.) Citation

Montgomery, David B., and Glen L. Urban. Applications of Management Science in Marketing. Prentice-Hall, 1970.