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Design and marketing of new products /
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Main Author: | Urban, Glen L. |
---|---|
Other Authors: | Hauser, John R. |
Format: | Book |
Language: | English |
Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1980.
|
Series: | Prentice-Hall international series in management
|
Subjects: | |
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