APA (7th ed.) Citation

Adler, L. (1968). Plotting marketing strategy: A new orientation. Business Books.

Chicago Style (17th ed.) Citation

Adler, Lee. Plotting Marketing Strategy: A New Orientation. London: Business Books, 1968.

MLA (9th ed.) Citation

Adler, Lee. Plotting Marketing Strategy: A New Orientation. Business Books, 1968.

Warning: These citations may not always be 100% accurate.