How bad are your marketing communications /

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Bibliographic Details
Main Author: Wills, Gordon
Format: Electronic
Published: Bradford, England : MCB Books.
Subjects:
Communication in marketing.
Business communication.
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100 1 |a Wills, Gordon. 
245 1 0 |a How bad are your marketing communications /  |c by Gordon Wills. 
260 |a Bradford, England :  |b MCB Books. 
300 |a 32 p. 
500 |a The monograph is empirically based on the Cranfield Programme's findings from 1972-1976. 
650 0 |a Communication in marketing. 
650 0 |a Business communication. 
740 2 0 |a Marketing communication. 
942 |2 ddc 
952 |0 0  |1 127  |4 0  |6 658_800000000000000_W741  |7 0  |8 VF  |9 86489  |a ML015  |b ML015  |c VF  |d 2024-06-02  |l 0  |o 658.8 W741  |p 106553  |r 2018-03-27 00:00:00  |w 2018-03-27  |y VF 
999 |c 65313  |d 65313 

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