APA (7th ed.) Citation

Durkee, B. R. (1967). How to make advertising work. McGraw-Hill.

Chicago Style (17th ed.) Citation

Durkee, Burton R. How to Make Advertising Work. New York: McGraw-Hill, 1967.

MLA (9th ed.) Citation

Durkee, Burton R. How to Make Advertising Work. McGraw-Hill, 1967.