APA (7th ed.) Citation

Wasson, C. R. (1964). The strategy of marketing research. Appleton-Century-Crofts.

Chicago Style (17th ed.) Citation

Wasson, Chester R. The Strategy of Marketing Research. New York: Appleton-Century-Crofts, 1964.

MLA (9th ed.) Citation

Wasson, Chester R. The Strategy of Marketing Research. Appleton-Century-Crofts, 1964.