Kotler, P. (1994). Marketing management: Analysis, planning, implementation and control (8th ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. Upper Saddle River, N.J.: Prentice-Hall, 1994.
MLA (9th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. Prentice-Hall, 1994.
Warning: These citations may not always be 100% accurate.