Know your customer : new approaches to customer value and satisfaction /

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Woodruff, Robert B.
Ētahi atu kaituhi: Gardial, Sarah, 1957-
Hōputu: Pukapuka
Reo:Ingarihi
I whakaputaina: Cambridge, Mass. : Blackwell Business, 1996.
Ngā marau:
Consumers' preferences.
Marketing > Management.
Consumer satisfaction.
Quality of products.
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