Know your customer : new approaches to customer value and satisfaction /

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Bibliographic Details
Main Author: Woodruff, Robert B.
Other Authors: Gardial, Sarah, 1957-
Format: Book
Language:English
Published: Cambridge, Mass. : Blackwell Business, 1996.
Subjects:
Consumers' preferences.
Marketing > Management.
Consumer satisfaction.
Quality of products.
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MARC

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100 1 |a Woodruff, Robert B. 
245 1 0 |a Know your customer :  |b new approaches to customer value and satisfaction /  |c Bob Woodruff, Sarah Gardial. 
260 |a Cambridge, Mass. :  |b Blackwell Business,  |c 1996. 
300 |a xvii, 338 p. 
650 0 |a Consumers' preferences. 
650 0 |a Marketing  |x Management. 
650 0 |a Consumer satisfaction. 
650 0 |a Quality of products. 
700 1 |a Gardial, Sarah,  |d 1957- 
942 |2 ddc 
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999 |c 72400  |d 72400 

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