Know your customer : new approaches to customer value and satisfaction /

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Bibliographic Details
Main Author: Woodruff, Robert B.
Other Authors: Gardial, Sarah, 1957-
Format: Book
Language:English
Published: Cambridge, Mass. : Blackwell Business, 1996.
Subjects:
Consumers' preferences.
Marketing > Management.
Consumer satisfaction.
Quality of products.
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Description
Physical Description:xvii, 338 p.
ISBN:1557865531

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