APA (7th ed.) Citation

Woodruff, R. B., & Gardial, S. (1996). Know your customer: New approaches to customer value and satisfaction. Blackwell Business.

Chicago Style (17th ed.) Citation

Woodruff, Robert B., and Sarah Gardial. Know Your Customer: New Approaches to Customer Value and Satisfaction. Cambridge, Mass.: Blackwell Business, 1996.

MLA (9th ed.) Citation

Woodruff, Robert B., and Sarah Gardial. Know Your Customer: New Approaches to Customer Value and Satisfaction. Blackwell Business, 1996.