Building brands directly : creating business value from customer relationships /

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Bibliographic Details
Main Author: Pearson, Stewart
Format: Book
Language:English
Published: Washington Square, New York : New York University Press, 1996.
Subjects:
Brand name products > Marketing.
Customer relations.
Advertising, Direct-mail.
Direct marketing.
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Description
Physical Description:xvi, 431 p. : ill.
ISBN:0814766188

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