APA (7th ed.) Citation

McQuarrie, E. F. (1996). The market research toolbox: A concise guide for beginners. Sage Publications.

Chicago Style (17th ed.) Citation

McQuarrie, Edward F. The Market Research Toolbox: A Concise Guide for Beginners. Thousand Oaks, Calif.: Sage Publications, 1996.

MLA (9th ed.) Citation

McQuarrie, Edward F. The Market Research Toolbox: A Concise Guide for Beginners. Sage Publications, 1996.