APA (7th ed.) Citation

Carter, D. M. (1996). Keeping score: An inside look at sports marketing. Oasis Press.

Chicago Style (17th ed.) Citation

Carter, David M. Keeping Score: An Inside Look at Sports Marketing. Grants Pass, Or.: Oasis Press, 1996.

MLA (9th ed.) Citation

Carter, David M. Keeping Score: An Inside Look at Sports Marketing. Oasis Press, 1996.