APA (7th ed.) Citation

Sutherland, M. (1993). Advertising and the mind of the consumer: What works, what doesn't, and why. Allen & Unwin.

Chicago Style (17th ed.) Citation

Sutherland, Max. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why. St. Leonards, NSW: Allen & Unwin, 1993.

MLA (9th ed.) Citation

Sutherland, Max. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why. Allen & Unwin, 1993.

Warning: These citations may not always be 100% accurate.