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Marketing /
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Main Author: | Bov�ee, Courtland L. |
---|---|
Other Authors: | Houston, Michael J., Thill, John V. |
Format: | Book |
Language: | English |
Published: |
New York :
McGraw-Hill,
c1995.
|
Edition: | 2nd ed. |
Series: | McGraw-Hill series in marketing
|
Subjects: | |
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