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Bibliographic Details
Main Author: Bov�ee, Courtland L.
Other Authors: Houston, Michael J., Thill, John V.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1995.
Edition:2nd ed.
Series:McGraw-Hill series in marketing
Subjects:
Marketing.
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Description
Physical Description:xxiv, 721, [748] p. : col. ill.
ISBN:0070068798

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