Cases in consumer behavior /

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Bibliographic Details
Main Author: Blackwell, Roger D.
Other Authors: Engel, James F., Kollat, David T.
Format: Book
Language:English
Published: New York : Holt, Rinehart and Winston, [1969]
Series:Holt, Rinehart and Winston marketing series
Subjects:
Consumers > Case studies.
Consumer behavior > Case studies.
Marketing research > Case studies.
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245 1 0 |a Cases in consumer behavior /  |c Roger D. Blackwell, James F. Engel, David T. Kollat. 
260 |a New York :  |b Holt, Rinehart and Winston,  |c [1969] 
300 |a xiii, 431 p. :  |b ill. 
490 |a Holt, Rinehart and Winston marketing series 
650 0 |a Consumers  |x Case studies. 
650 0 |a Consumer behavior  |x Case studies. 
650 0 |a Marketing research  |x Case studies. 
700 1 0 |a Engel, James F. 
700 1 0 |a Kollat, David T. 
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