APA引文

Tillman, R., & Kirkpatrick, C. A. (1972). Promotion: Persuasive communication in marketing. R. D. Irwin.

Chicago Style (17th ed.) Citation

Tillman, Rollie, and Charles Atkinson Kirkpatrick. Promotion: Persuasive Communication in Marketing. Homewood, Ill.: R. D. Irwin, 1972.

MLA引文

Tillman, Rollie, and Charles Atkinson Kirkpatrick. Promotion: Persuasive Communication in Marketing. R. D. Irwin, 1972.