APA-referens (7:e uppl.)

Tillman, R., & Kirkpatrick, C. A. (1972). Promotion: Persuasive communication in marketing. R. D. Irwin.

Chicago-referens (17:e uppl.)

Tillman, Rollie, och Charles Atkinson Kirkpatrick. Promotion: Persuasive Communication in Marketing. Homewood, Ill.: R. D. Irwin, 1972.

MLA-referens (9:e uppl.)

Tillman, Rollie, och Charles Atkinson Kirkpatrick. Promotion: Persuasive Communication in Marketing. R. D. Irwin, 1972.