Style de citation APA (7e éd.)

Tillman, R., & Kirkpatrick, C. A. (1972). Promotion: Persuasive communication in marketing. R. D. Irwin.

Style de citation Chicago (17e éd.)

Tillman, Rollie, et Charles Atkinson Kirkpatrick. Promotion: Persuasive Communication in Marketing. Homewood, Ill.: R. D. Irwin, 1972.

Style de citation MLA (9e éd.)

Tillman, Rollie, et Charles Atkinson Kirkpatrick. Promotion: Persuasive Communication in Marketing. R. D. Irwin, 1972.