Cita APA (7a ed.)

Tillman, R., & Kirkpatrick, C. A. (1972). Promotion: Persuasive communication in marketing. R. D. Irwin.

Cita Chicago Style (17a ed.)

Tillman, Rollie, y Charles Atkinson Kirkpatrick. Promotion: Persuasive Communication in Marketing. Homewood, Ill.: R. D. Irwin, 1972.

Cita MLA (9a ed.)

Tillman, Rollie, y Charles Atkinson Kirkpatrick. Promotion: Persuasive Communication in Marketing. R. D. Irwin, 1972.