Principles of marketing /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Book
Language:English
Published: Englewood Cliffs, NJ : Prentice Hall, 1996.
Edition:7th ed.
Subjects:
Marketing.
Marketing > Management.
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Description
Physical Description:xviii, 122 p. : col. ill. ; 28 cm.
ISBN:0132286858 (pbk.)

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