Readings in marketing management /

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Bibliographic Details
Other Authors: Cox, Keith Kohn, Kotler, Philip
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, 1972.
Subjects:
Marketing > Management > Essays, lectures.
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245 0 0 |a Readings in marketing management /  |c Edited by Philip Kotler, Keith K. Cox. 
260 0 |a Englewood Cliffs, N.J. :  |b Prentice-Hall,  |c 1972. 
300 |a xiv, 457 p. 
650 0 |a Marketing  |x Management  |x Essays, lectures. 
700 1 0 |a Cox, Keith Kohn. 
700 1 0 |a Kotler, Philip. 
942 |2 ddc 
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