APA (7th ed.) Citation

Cox, K. K., & Kotler, P. (1972). Readings in marketing management. Prentice-Hall.

Chicago Style (17th ed.) Citation

Cox, Keith Kohn, and Philip Kotler. Readings in Marketing Management. Englewood Cliffs, N.J.: Prentice-Hall, 1972.

MLA (9th ed.) Citation

Cox, Keith Kohn, and Philip Kotler. Readings in Marketing Management. Prentice-Hall, 1972.