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Measuring advertising effectiveness /
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| Main Author: | Lucas, Darrell Blaine |
|---|---|
| Other Authors: | Henderson, Steuart Britt |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
1963.
|
| Series: | McGraw-Hill series in marketing and advertising series.
|
| Subjects: | |
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