Infotrends : the competitive use of information /

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Bibliographic Details
Main Author: Keyes, Jessica, 1950-
Format: Book
Language:English
Published: New York : McGraw-Hill, c1993.
Subjects:
Management > United States > Communication systems > Technological innovations > Case studies.
Corporations > United States > Communication systems > Technological innovations > Case studies.
Information resources management > Case studies.
Information technology > United States > Case studies.
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Table of Contents:
  • Techno-strategizing the corporation
  • Infotrend #1 : using technology to prosper in a down market
  • Infotrend #2 : downsizing (or running lean, mean, and fast)
  • Infotrend #3 : from flying solo to partnering
  • Infotrend #4 : integration--the buzzword of the 1990s
  • Infotrend #5 : outsourcing (the inside story)
  • Infotrend #6 : info-marketing using information technology to gather intelligence
  • Infotrend #7 : turning data into knowledge
  • Infotrend #8 : the distinctive edge
  • Infotrend #9 : ushering in the age of techno-business or IT as a profit-center
  • Conclusion: The technological advantage
  • Appendix A: Planning tools
  • Appendix B: The big ten in systems integration
  • Appendix C: Info-marketing resources/contacts
  • Appendix D: AI intelligence resources.

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