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Consumer behavior : implications for marketing strategy /

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Bibliographic Details
Main Author:	Hawkins, Del I.
Other Authors:	Best, Roger J., Coney, Kenneth A.
Format:	Book
Language:	English
Published:	Homewood, IL : Irwin, 1991.
Edition:	5th ed.
Subjects:	Consumer behavior > United States. Market surveys > United States. Consumer behavior > United States > Case studies. Market surveys > United States > Case studies.
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