Advertising : planning, implementation, & control /

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Bibliographic Details
Main Author: Nylen, David W.
Format: Book
Language:English
Published: Cincinnati, Ohio : College Division, South-Western Pub., c1993.
Edition:4th ed.
Subjects:
Advertising.
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Description
Physical Description:xiii, 754 p. : ill. (some col.)
ISBN:0538809183

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