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Promotional strategy : managing the marketing communications process /
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Main Author: | Engel, James F. |
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Other Authors: | Warshaw, Martin R., Kinnear, Thomas C., 1943- |
Format: | Book |
Language: | English |
Published: |
Homewood, IL :
Irwin,
c1991.
|
Edition: | 7th ed. |
Series: | The Irwin series in marketing
|
Subjects: | |
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