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Promotional strategy : managing the marketing communications process /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, IL :
Irwin,
c1991.
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| Edition: | 7th ed. |
| Series: | The Irwin series in marketing
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| Subjects: | |
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| Physical Description: | xxv, 753 p., [12] p. of plates : ill. (some col.) |
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| ISBN: | 0256082049 |