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Readings : marketing and society /
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| Format: | Book |
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| Language: | English |
| Published: |
New York :
Holt, Rinehart and Winston,
1971.
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| Series: | Holt, Rinehart and Winston marketing series
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| Subjects: | |
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| Physical Description: | xi, 489 p. : ill. |
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| Bibliography: | Includes bibliographies. |
| ISBN: | 0030836468 |