Advertising, management, and society : a business point of view /

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Nicosia, Francesco M.
Ngā kaituhi rangatōpū: University of California, Berkeley. Graduate School of Business Administration, United States. Federal Trade Commission
Hōputu: Pukapuka
Reo:Ingarihi
I whakaputaina: New York : McGraw-Hill, 1974.
Ngā marau:
Advertising > United States.
Advertising.
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MARC

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020 |a 0070465282 
100 0 0 |a Nicosia, Francesco M. 
245 1 0 |a Advertising, management, and society :  |b a business point of view /  |c Francesco M. Nicosia. 
260 0 |a New York :  |b McGraw-Hill,  |c 1974. 
300 |a xx, 386 p. :  |b ill. 
500 |a A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley. 
500 |a Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers. 
504 |a Bibliography: p. 371-377. 
650 0 |a Advertising  |z United States. 
650 0 |a Advertising. 
710 2 0 |a University of California, Berkeley.  |b Graduate School of Business Administration. 
710 1 0 |a United States.  |b Federal Trade Commission. 
942 |2 ddc 
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