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Advertising : principles and practice /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
1992.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 00020133 | ||
| 003 | PWmBRO | ||
| 005 | 20240602102753.0 | ||
| 008 | 940302c1992 xxuaf b 00110 eng | ||
| 020 | |a 0130162051 | ||
| 100 | 1 | 0 | |a Wells, William. |
| 245 | 1 | 0 | |a Advertising : |b principles and practice / |c William Wells, John Burnett [and] Sandra Moriarty. |
| 250 | |a 2nd ed. | ||
| 260 | 0 | |a Englewood Cliffs, N.J. : |b Prentice Hall, |c 1992. | |
| 300 | |a vxv, 692 p., [40 p. of appendices] : |b ill. (some col.) | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 942 | |2 ddc | ||
| 952 | |0 0 |1 127 |4 0 |6 659_100000000000000_W456 |7 0 |9 85810 |a ML015 |b ML015 |c ML015 |d 2024-06-02 |l 0 |o 659.1 W456 |p 092302 |r 2018-03-24 00:00:00 |w 2018-03-24 | ||
| 999 | |c 64752 |d 64752 | ||