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Advertising : principles and practice /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
1992.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | vxv, 692 p., [40 p. of appendices] : ill. (some col.) |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0130162051 |