Marketing research : an applied orientation /
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Englewood Cliffs, N.J. :
Prentice Hall,
1993.
|
| Sujets: | |
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| 008 | 940314s1993 njua b 00110 eng | ||
| 020 | |a 0135553504 | ||
| 100 | 1 | |a Malhotra, Naresh K. | |
| 245 | 1 | 0 | |a Marketing research : |b an applied orientation / |c Naresh K. Malhotra. |
| 260 | |a Englewood Cliffs, N.J. : |b Prentice Hall, |c 1993. | ||
| 300 | |a xxxv, 857 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing research | |
| 650 | 0 | |a Marketing research |x Methodology. | |
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