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Are social embeddedness associated with food risk perception under media coverage? by Zhen YAN, Zu-hui HUANG, Yu WANG, Jie-hong ZHOU
Published 2019-08-01Traceability system has received wide attention in solving food safety issues, via which food information could be tracked back to producer/farmers. Consumers need to obtain this information from producers or social networks, trust in the information, and consequently assess perceived risks, especia...
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