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    Analysis of consumer preferences in sustainable fashion consumption

    Analysis of consumer preferences in sustainable fashion consumption by Zeynep Bumin, Mete Bumin

    Published 2024-09-01

    Purpose. Growing consumer concern about the environmental and ethical impact of their clothing purchases has led to an increased desire for more conscious alternatives, which has stimulated the emergence of a market for products that prioritise sustainability. This study aims to explore the complexi...

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