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    How social media involvement affect consumer purchase intention on online social networking sites: examining the mediating role of self-disclosure

    How social media involvement affect consumer purchase intention on online social networking sites: examining the mediating role of self-disclosure by Li Wan, Yuxi Lan, Jie Jian, Kehong Liu

    Published 2025-07-01

    IntroductionSocial media has a huge impact in marketing, as evidenced by the sheer number of users and the amount of time they spend on it each day. How online social networking sites (SNS) change shopping habits and even reshape the entire consumer market has become increasingly important topic in...

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