Search Results - Younghwan Pan

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    How Do Ethical Factors Affect User Trust and Adoption Intentions of AI-Generated Content Tools? Evidence from a Risk-Trust Perspective

    How Do Ethical Factors Affect User Trust and Adoption Intentions of AI-Generated Content Tools? Evidence from a Risk-Trust Perspective by Tao Yu, Yihuan Tian, Yihui Chen, Yang Huang, Younghwan Pan, Wansok Jang

    Published 2025-06-01
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    Why do users stay? Emotional vs. functional attachment in pan-entertainment live streaming platforms

    Why do users stay? Emotional vs. functional attachment in pan-entertainment live streaming platforms by Shu Zhang, Tie Ji, Kai Liang, Le Wei, Le Wei, Younghwan Pan

    Published 2025-07-01
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