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    Research on farmers’ willingness to grow high-quality rice based on the TAM-TPB model: evidence from China

    Research on farmers’ willingness to grow high-quality rice based on the TAM-TPB model: evidence from China by Bin Zhang, Yingshu Cai, Zhen Hu, Ning Xie, Jianfu Li, Jianfu Li

    Published 2025-07-01
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