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    Live Streaming Introduction and Mode Selection: Strategic Analysis and Optimal Decision-Making for a BOPS Retailer

    Live Streaming Introduction and Mode Selection: Strategic Analysis and Optimal Decision-Making for a BOPS Retailer by Shuai Feng, Wanling Zhou, Jiqiong Liu

    Published 2025-01-01

    In the context of e-commerce live streaming, this paper considers the issue of BOPS (buy online, pick up in store) retailers intending to introduce live streaming sales to provide greater shopping flexibility and cater to consumers’ diversified shopping preferences. We classify consumers...

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