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    Innovation to intention: Drivers of fashion rental platform adoption in the circular economy

    Innovation to intention: Drivers of fashion rental platform adoption in the circular economy by Chia-Fan Lee, Te-Hsing Ku

    Published 2025-07-01

    Purpose: In the circular economy era, where fashion rental platforms are crucial for promoting sustainable consumption, this research contributes by identifying the primary factors influencing consumer behaviour. Specifically, we investigate how sustainable fashion drivers and attitudes towards tech...

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