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    The impact of e-marketing strategies on the profitability of classified hotels according to a qualitative evaluation model

    The impact of e-marketing strategies on the profitability of classified hotels according to a qualitative evaluation model by Ziane Zidane, Soufyane Bouali

    Published 2024-09-01

    Purpose. The aim of the research is to determine the impact of digital marketing on the profitability of classified hotels in Algeria, a topic of significant interest due to the growing importance of digital presence for businesses in the current market. The authors aim to analyse digital marketing...

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