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    Assessing the effect of social commerce in shaping fashion purchase intent among working professionals

    Assessing the effect of social commerce in shaping fashion purchase intent among working professionals by Niyaz Panakaje, Madhura K., S. M. Riha Parvin, Jeevan Raj, Nushruth S, Shakira Irfana, Rovina Sharon Soans

    Published 2025-07-01
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